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在大陸有什麼競爭對手? 在什麼地方不應該和競爭對手直接衝突? 除了用知識產權,還有什麼手段可以保障自己? 在當地的競爭產品有什麼優勢和賣點?

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行銷策略

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通路策略

是否開設門店?又或寄賣,還是會開設網上的商店? 產品具體應放在什麼的平台/門店上? 怎樣設立自己在大陸的商店(線上/線下)

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宏觀策略

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案例:跳出框框的方法

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某意大利定制化手錶品牌目標拓展中國客戶群,希望通過中國的電商渠道(如天貓、淘寶)進行推廣,委託 Synet 提供可行性建議。

Synet 服務及流程:

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某美國幼兒編程教育公司在當地市場已經有一定名氣,希望入華拓展。但對目標群、產品形態以及落地方式不瞭解和欠缺信心,委託Synet 提供相關的策略建議及幫助。

Synet 服務及流程:

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項目成果:

-幫助客戶避開文化差異陷阱,更好理解中國市場,令投入更精準

-更有效幫助客戶推進產品的本土化,加速產品進入市場的速度

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企業客戶的評價

Synet的咨詢師直接是同行的前輩,幾次的咨詢已令我行業知識大增,而且除了旅遊行業,更找到廣告行業的專家同步為我想出雙十一策略,最後的方案喜出望外。我深信這種多人共創策略,是一個未來,而Synet已走在最前了!

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Synet的咨詢成功幫助我快速瞭解中國市場,及時發現我們團隊成本投入問題,大大減少了不必要的浪費。幾萬的咨詢費用,最後幫我們省了百萬的不必要開支。加入一個多變的市場,得到指路明燈是非常重要,這也是我大力推薦Synet的原因。

Emily Wong

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 咨詢後,我非常滿意Synet咨詢師提出的分析和策略。但本人身在加拿大,難以同時在中國和加拿大兩地跑。幸好Synet推薦了一個可靠的服務商代為執行,現在微信公眾號等方面都不用擔心了。其實找到好伙伴就是成功的關鍵,而我相信Synet。

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預約Synet的專員會談,讓我們幫助您找出方案

Synet 最新洞察

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